As the VP of Product & Growth at 500px I am frequently asked what “Growth” is. A growth mindset is a mindset of learning, experimentation, iteration, failing fast, looking at the full funnel, and leveraging data in decision making. However, this string of words can be easily mis-interpreted, and over time you’ll have to put in more and more effort to manage a tangle of experiments, which can burn out you and your team. So how do you build growth in a sustainable and predictable way? Here are 8 steps to help you and your team.
I haven’t had any spare time to be writing for this blog in recent months, but happy to share with … More
14 tips for developing confidence, furthering your career, and hopefully, helping to close the gender gap
In my last article on how to set up analytics for your startup to scale, I left off on the … More
I’m a huge fan of Brian Balfour (ex-VP of Growth at Hubspot), who maintains that growth is about process first … More
When you start doing your own customer segmentation to get serious with acquisition and retention efforts, be sure to avoid these 5 pitfalls
Putting together a job description for a Growth Engineer? Wondering what others are doing? Save time with this cheat sheet! … More
Sick of reading hokey quick win “growth hacks”? Here’s my personal favorite 11 SERIOUS growth hacking blogs, all ones from thought leaders that give practical advice on acquiring and retaining customers.
The one thing stopping marketers from being more data-driven, and some inspiration for over-coming it.
Are you a data driven marketer? I’ve been told that I’m one – this list is compiled from the moments when others have called me out for being being a data marketing junkie.