When building a Growth team, the most important thing is that you have somebody on the executive team accountable for Growth. And not just anyone, but someone who has the passion for it.
I was recently interviewed by Origins Magazine about my career story: how I got started, what I’ve learned along the way, and what advice I’d give to others now. It was great stepping away from my day-to-day to share how I view failure and and success. You can read the full article here.
As the VP of Product & Growth at 500px I am frequently asked what “Growth” is. A growth mindset is a mindset of learning, experimentation, iteration, failing fast, looking at the full funnel, and leveraging data in decision making. However, this string of words can be easily mis-interpreted, and over time you’ll have to put in more and more effort to manage a tangle of experiments, which can burn out you and your team. So how do you build growth in a sustainable and predictable way? Here are 8 steps to help you and your team.
I haven’t had any spare time to be writing for this blog in recent months, but happy to share with you all that I have been featured on the Just Entrepreneurs list of Women In Tech. The interview goes into my background and my stance on women in tech, so check it out! I’ll also […]
14 tips for developing confidence, furthering your career, and hopefully, helping to close the gender gap
In my last article on how to set up analytics for your startup to scale, I left off on the topic of how important it is to measure your analytic team’s success. But measuring isn’t necessary an easy thing. Here’s a quick dive into some of the metrics that we’ve considered using at 500px: # […]
I’m a huge fan of Brian Balfour (ex-VP of Growth at Hubspot), who maintains that growth is about process first and tactics second. Tactics change and tactics fail. But if you have a process, a “machine” that lets you test and evaluate tactics to reach specific goals, then you’re paving the way to success, and […]
When you start doing your own customer segmentation to get serious with acquisition and retention efforts, be sure to avoid these 5 pitfalls
Putting together a job description for a Growth Engineer? Wondering what others are doing? Save time with this cheat sheet! The below tidbits are taken from 30+ job descriptions for Growth Engineers, all from tech companies such as Asana, Airbnb, AdRoll, Cybercoders, Mircosoft, UXPin, and Zenefits, to name a few. Copy and paste what’s relevant […]
Sick of reading hokey quick win “growth hacks”? Here’s my personal favorite 11 SERIOUS growth hacking blogs, all ones from thought leaders that give practical advice on acquiring and retaining customers.