Struggling to keep up-to-date with everything going on in the marketing, technology, and analytics landscapes? Here are some indispensable resources that contain only the best stuff on “how to”, so you make the most of your valuable time.
Growth Marketing
- CoElevate – a collection of essays (and soon, online courses) by Brian Balfour, the VP of Growth at Hubspot. His detailed and in-depth guides are simply the best because they aren’t your typical list of “hacks” and “tricks”.
- GrowthHackers – a community of growth oriented professionals giving each other advice on everything from driving newsletter subscriptions to using data to build user loyalty. Be sure to check out the Growth Studies with cases from Etsy, Slack, and Airbnb.
- ReadWrite’s Grow section – it’s admittedly a bit focused on the growth of tech startups, but how to look at virality, how to target the right customers, and how to evaluate your digital marketing campaigns are topics that are applicable anywhere.
Marketing Analytics
- Avinash’s Occam Razor – blog, videos and podcasts from Google’s Avinash Kaushik on all things digital and measurement related. Avinash is one of my personal favorites (no bias from having worked at Google together). With analytics there is only “wrong or less wrong”; how true is that?
- Kissmetrics Blog – infographics, webinars, and marketing guides from an analytics product provider. But don’t worry, they don’t sell their product in their content, and the content includes a wide range of great in-depth topics from SaaS revenue metrics to dashboarding and how to use surveys.
Martech
- Chief Marketing Technologist Blog – Scott Brinker has some of the best depictions of the marketing technology landscape so you can truly appreciate the complexity of the beast. Scott also makes a great case for why companies need to consider hiring marketing technologists.
- Marketing Tech Blog – clips, interviews, book reviews and podcasts covering a wide range of topics like the age old “build vs buy” dilemma and lead gen form testing. The site also includes a cool selection of marketing tools such as a YouTube thumbnail generator, SEO auditor, and HTML encoder.
If you’re looking to seriously up your game in growth, I’d suggest looking into the Growth Lecture Series run by Andrew Chen and Brian Balfour. It’s money well spent on developing not only your knowledge but developing your personal network of other awesome growth professionals.
Lastly, I’d be remiss if I don’t mention ScribbleLive’s blog, which contains everything a modern marketer should know about content marketing.
Happy learning!
Sylvia Ng 